Building better food businesses

We believe great food alone isn’t enough. Every successful F&B business needs strategy, efficient operations, memorable branding and continuous innovation — we provide all of it, under one roof.

From a small enterprise to F&B's strongest group

GBFB Group (Golden Brown F&B Group) was established in 2020 and began as a small enterprise company, becoming one of the strongest F&B group companies with one clear purpose: to help food businesses grow from an idea into a successful and sustainable brand.

Our journey began with a passion for the food and beverage industry and a vision to become more than just a consultant — a long-term business partner who guides entrepreneurs through every stage of their journey, from concept development to grand opening, from daily operations to regional expansion.

Today, GBFB Group provides complete F&B business solutions under one roof, covering consultancy, licensing, restaurant concept development, kitchen planning, menu engineering, branding, marketing, digital solutions, food catering and international food exhibitions.

Our Awesome Services

Our Mission

To empower food and beverage businesses with innovative consultancy, strategic marketing, operational excellence and integrated business solutions that create sustainable growth while delivering exceptional customer experiences.

Our Vision

To become Asia’s most trusted and innovative F&B consultancy and business solutions group — recognized for transforming food businesses into successful brands, delivered by a passionate team committed to world-class hospitality service.

Our 6 core values

Excellence

We pursue the highest standards in every project, ensuring quality, professionalism and attention to detail.

Innovation

We embrace creativity, technology and modern trends to develop future-ready F&B businesses.

Integrity

We build trust through honesty, transparency and ethical business practices.

Partnership

We believe our clients' success is our success — we work together as long-term strategic partners.

Passion

Our love for food, hospitality and business drives everything we do.

Continuous Growth

We never stop learning, improving and helping our clients stay ahead in a competitive market.

Meet our founder

15 years of F&B expertise, combining culinary experience and business insight to help brands grow and succeed.

Rex Tan Kaw Ting

Founder & F&B Director Consultant

Rex brings 15 years in the F&B industry as a culinary development chef, and 10 years as a food & beverage business consultant — giving GBFB Group the rare combination of kitchen craft and boardroom strategy.

Worldchef Certified Masterchef
Corporate F&B Consultant for an International Airline
Master in Food Science, Nutrition & Gastronomy
10 Years as a Food & Beverage Business Consultant
15 Years in F&B as a Culinary Development Chef

"Creating profitable businesses while delivering unforgettable dining experiences."

At GBFB Group, we don’t simply create restaurants — we create memorable dining experiences, stronger brands and sustainable businesses. Every concept we design, every strategy we recommend and every event we manage is guided by one purpose: helping our clients grow with confidence, serve with excellence and succeed for generations.

End-to-end F&B solutions, one trusted partner

Instead of hiring multiple agencies, clients rely on GBFB Group for business consultation, concept creation, kitchen planning, branding, marketing, catering and event management — everything managed through a single trusted partner.

Full-spectrum solutions

Consultancy, branding, licensing, renovation and catering — under one roof, one point of contact.

Profit-driven strategy

Every recommendation is measured against profitability, efficiency and long-term brand value.

Long-term partnership

We stay with you from opening day through operations, expansion and growth.